According to this survey, 78% of marketers leverage Instagram Stories in their roles. The HubSpot Blog surveyed over 1,000 marketers to learn more about their marketing strategies in 2022. In this post, I'll highlight what consumers said about their favorite Instagram Story formats, the trends marketers are noticing, and show you examples along the way. Even when you put your best efforts into creating a Story, you might still find that it falls flat, sees a high drop-off, or shows other signs of low engagement.Īs you build your social media content strategy for 2022, you might be asking yourself, "What type of Instagram Story format do people actually engage with?" After all, Stories can provide great benefits related to audience engagement, brand awareness, and even purchase-related conversions.ĭespite the growing number of benefits that Instagram Stories offers brands, crafting good content still takes time, energy, and brainstorming. Since launching in 2016, the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat, TikTok, and its owner's own platform: Facebook Stories.Įven if you've already published a handful of branded Stories, you still might want to up your game by making them even more engaging.
0 kommentar(er)
